with the possible exception of "Crash," but not everyone wants to see a serious film on friday night.
Rick McCallum, producer of the new Star Wars trilogy, thinks that Hollywood may have dug its own hole by over-hyping movies that haven't delivered.
"They've learned how to market and advertise movies so they can make $100 million," he says. "But audiences are getting wise to that. The only way you're going to be profitable is by improving the product and making good films."
gee, ya think?
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